Case study
Saller Group: one stand for five editions of Shopping Center Forum
About the project
Designed once, back in the same spot every year
stand photo
- Problem
- Saller Group exhibits every year at Shopping Center Forum in Warsaw, the fair where owners and managers of shopping centres and retail parks meet retail, food and service chains. It is two days of scheduled meetings and negotiations, always in the same venue and on the same floor space. Designing a new stand for every edition would mean repeating the whole process each year: briefing, concept, quoting, choosing furniture and agreeing details with the organiser.
- Solution
- At the first edition, in September 2023, we designed the stand to be used for five years in a row. The layout follows how SCF works: a counter with a backlit map of Saller locations for first conversations, table areas for meetings and a closed room with a large table for negotiations. Backlit walls show aerial photos of the company's sites. The first edition took the most work: concept, design, furnishings and every detail agreed with the organiser. After the fair the stand elements go to our warehouse, and before each new edition we only reprint the graphics.
- Result
- The stand was built at SCF in 2023, 2024, 2025 and 2026: four editions from one design. Preparing each new edition comes down to confirming the position on the organiser's floor plan, new graphics and assembling a stand the client already knows and has approved. The client does not pay for a new design every year, and both sides save time on arrangements.
Why we work this way at Amako
- Designed once, built every yearThe full design process happens only before the first edition.
- Stored in our warehouseStand elements wait with us between fairs.
- Only the graphics are newUp-to-date messaging for every edition, no new construction.
More photos of the stand
The Saller Group project shows that with a recurring fair and a fixed floor space it pays to design the stand once, with several years in mind. Every later edition then costs less time and money than the first.
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